Insights
Thinking made visible.
Articles, strategic case studies and creative experiments exploring AI, transformation, leadership and professional change.
Article
You Don’t Need to Believe the AI Hype. But You Do Need an Opinion
Why sitting this one out isn’t neutral, and how to start learning beyond the chatbot.
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Case study
Building a Virtual Power Plant
A staged innovation strategy using AI, IoT and ecosystem partnerships.
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AI video
Creating an AI Advert Using Runway
A generative-video experiment combining concept development, AI production and visual storytelling for Runway’s Big Ad Contest (#RunwayBigAdContest).
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Book project
The Career Airport
A practical and lightly humorous guide to corporate life, using the airport journey as a map for the modern career.
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Leadership insight
Better Questions Are a Strategic Advantage
How strategic thinking helps leaders challenge assumptions, see connected systems and turn ambition into execution.
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Article
AI Before Market Research
What artificial consumer panels can—and cannot—tell us before real people enter the research process.
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Case study
How NIQ Universe Won $250K
How a gamified learning experience made NIQ's entire market research journey visible—and won $250,000 to bring the idea to life.
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Applied AI
Interview Me, Anytime
Why I built Ask Damian: an AI interview assistant grounded in verified career experience, judgement and results.
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Human-centred AI case study
From Shy to Showtime
How creating an original song and animated video helped my daughter prepare to perform with new confidence.
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