Insights
Thinking made visible.
Articles, strategic case studies and creative experiments exploring AI, transformation, leadership and professional change.

Article
You Don’t Need to Believe the AI Hype. But You Do Need an Opinion
Why sitting this one out isn’t neutral, and how to start learning beyond the chatbot.
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Case study
Building a Virtual Power Plant
A staged innovation strategy using AI, IoT and ecosystem partnerships.
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AI video
Creating an AI Advert Using Runway
A generative-video experiment combining concept development, AI production and visual storytelling for Runway’s Big Ad Contest (#RunwayBigAdContest).
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Book project
The Career Airport
A practical and lightly humorous guide to corporate life, using the airport journey as a map for the modern career.
Explore the book →