Insights
Thinking made visible.
Articles, strategic case studies and creative experiments exploring AI, transformation, leadership and professional change.
Useful Parts Only ·
AWS AI Business Strategist Exam Prep Kit
Why I took the exam and the prep plan, cheat sheet and original practice questions I’m sharing to help you get started.
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Harvard AI-first business exercise ·
Can AI Build a Business in an Hour?
What a timed classroom simulation revealed about rapid business design, AI agents and human judgement.
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Executive education ·
From Digital Strategy to Execution
Four practical lessons from completing Cambridge Judge Business School Executive Education’s digital transformation programme.
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Applied AI experiment ·
What I Learned Producing a Children’s Video with AI
How a change of tools turned Silly Socks into a finished video in around 10 hours for about €4.
Open experiment →Applied AI experiment ·
Can AI Polish Your Writing Without Erasing Your Voice?
What a private AI-text checker revealed about light editing, full rewrites and false confidence.
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Human-centred AI case study ·
From Shy to Showtime
How creating an original song and animated video helped my daughter prepare to perform with new confidence.
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Applied AI ·
Interview Me, Anytime
Why I built Ask Damian: an AI interview assistant grounded in verified career experience, judgement and results.
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Article ·
AI Before Market Research
What artificial consumer panels can—and cannot—tell us before real people enter the research process.
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Leadership insight ·
Better Questions Are a Strategic Advantage
How strategic thinking helps leaders challenge assumptions, see connected systems and turn ambition into execution.
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Case study ·
How NIQ Universe Won $250K
How a gamified learning experience made NIQ's entire market research journey visible—and won $250,000 to bring the idea to life.
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Article ·
You Don’t Need to Believe the AI Hype. But You Do Need an Opinion
Why sitting this one out isn’t neutral, and how to start learning beyond the chatbot.
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Case study ·
Building a Virtual Power Plant
A staged innovation strategy using AI, IoT and ecosystem partnerships.
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AI video ·
Creating an AI Advert Using Runway
A generative-video experiment combining concept development, AI production and visual storytelling for Runway’s Big Ad Contest (#RunwayBigAdContest).
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Book project · Launching 11 November 2026
The Career Airport
A practical and lightly humorous guide to corporate life, using the airport journey as a map for the modern career.
Explore the book →